Target your audience

Hi Hello again...

Wow! What a weekend. Krishna Janmastami on Sunday and ISKCON founder acharya Srila AC Bhaktivedanta Swami Prabhupada's birthday on Monday.
Curious? See Pure Bhakti.com for a good overview of what Krishna is about.

Thus Tuesday has arrived very quickly.

OK so BTW

We want to get people to get their butts on to our website. "Butt" HOW??

We gave you a few good tips a few days ago so you have already told a lot of people who now know about your personal or (more likely) business website.

TARGET AUDIENCE

Knowing who is going to purchase your product (or read your info if yours is an informational website) is half way to getting the website to them. Who is the audience that you believe wants what you offer? (Let's hope we don't mind doing a bit of research here).

Let's consider why we built a website. Just what are the objectives of your site? Sell products, yes, that's good. What products and to whom? Selling imported Frogs-legs and Truffles from Nice to upmarket restaurants and the Adelaide cafe and wine tasting chardonnay set? Good. we're getting specific. Now we won't market to the wrong audience. (You just try importing truffles, hope you've got a big bankroll).

Consider who wants to purchase your products and where you can find THEM.

Now you know who and where, let's think about how. Cold calling might help, also brochures given to restauranteurs detailing your quality product and how it will assist them make money (and whatever else). How about Google Adwords? (that's a whole study course in itself these days). Consider exhibiting at trade fairs.

In any case you need to develop a market strategy that is aimed at getting your product to the persons who NEED it. We're not trying to put your product into the hands of people who can't appreciate it ... we're getting it into the hands of those who will LOVE it, talk about it, share it with friends ... in short, bring you more custom.

Getting your product out there plus turning a worthwhile profit means a lot of careful planning and thinking.

'nuff 4 now.

Bless all souls
cha
terry
Drop in at Tweed Web Design for a look around and ask a few questions. You might be surprised how easy it all is.